New colour trends book sport concept for 27/28 season
W.A.S.C, A new colour and market style trend bookconcept, combining innovation and expertise.
Surf-wear 2026: A whirlwind of innovation and nostalgia
A whirlwind of innovation and nostalgia
The summer of 2026 is already shaping up to be a sunny one, with a future that promises to be radiant, at least from a stylistic point of view. In the world of surfwear, trends are turning with a particularly pleasant nostalgia.
2026 WORLD CUP USA: Cultural & Economic Renaissance
A Cultural and Economic Renaissance for Soccer in the United States. The 2026 World Cup, jointly organised by the United States, Canada and Mexico, marks a strategic turning point in the globalisation of football - or 'soccer' as it is known on the other side of the Atlantic.
Launch of BackBone Studio
We will support brands, institutions and players in the Sport & Lifestyle market in their strategies, their developments and their collections, through a unique approach in line with their new expectations.
Trends and Use of Colour in Sport
Colours in sport are about more than aesthetics; they embody identities, arouse emotions and influence performance. From the explosion of bright colours in athletics to the traditional elegance of tennis, each discipline reveals a unique visual culture. In 2025, colour will become a central pillar, integrating sustainability, personalisation and cultural influences.
Trends 2025, sports and textile design
For the 2025 trends, the sports fashion and textile sector has been booming for several years now. Brands are stepping up their creativity to meet consumer demands.
