sport & lifestyle
Foresight, Trendcasting / BackBoneStudio is
a style and trends bureau
specialising in sport and lifestyle design.
Innovative materials
The choice of materials is essential to optimise performance, offering breathability, lightness and durability. It also contributes to the image of an innovative brand.
Consulting
Sportcrafted
In the age of AI, personalisation and creation remain our priority. We don't sell drawings, we sell relevant insights to meet your business objectives.
Consulting
style office,sports design,lifestyle,trends,textiles

The best way to predict the future is to create it.

Anticipation

Expert in detecting emerging trends.

Support

Our experts produce immersive visual, creative and forward-looking content.

Analysis

Deciphering cultural and societal developments and new practices.

Creative strategy

We offer fresh perspectives on developments in the sports and lifestyle markets.

Inspiring concepts

And adaptable according to the vision and specific objectives you wish to achieve.

Design

An expert in innovative design, pushing back the boundaries of performance.

Designed for Professionals

Go beyond performance and be constantly on the lookout for ways to improve.

Performance is born where innovation meets functionality and emotion.
Sporty design doesn't just dress up, it optimises, inspires and pushes the boundaries.

Explore our market universes

style office,sports design,lifestyle,trends,textiles

exploration of sport.

A magazine in perspective.

Sport news
design & sports innovation.

chemistry-is-everywhere

PERFORMANCE DAYS

The PERFORMANCE DAYS trade show is a must for professionals in the functional sportswear and accessories sectors.

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Launch of BackBone Studio

We will support brands, institutions and players in the Sport & Lifestyle market in their strategies, their developments and their collections, through a unique approach in line with their new expectations.

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Keep in touch

We look forward to meeting you and offering you a range of customised solutions to meet your needs.

Would you like to be contacted?