BackBone Studio, publisher of the W.A.S.C. and W.A.S.D. trend books.
Discover our new sports colour trends for spring and summer 2028.
Always available Discover our new winter 2027 / 2028 sports colour trends
Expert in detecting emerging trends.
Our experts produce immersive visual, creative and forward-looking content.
Deciphering cultural and societal developments and new practices.
We offer fresh perspectives on developments in the sports and lifestyle markets.
And adaptable according to the vision and specific objectives you wish to achieve.
An expert in innovative design, pushing back the boundaries of performance.
W.A.S.C F/W 28-29 Theme 2 Move to feel alive, share a practice, affirm your belonging: VITAL PULSE explores the sport practice that permeates everyday life and nourishes the collective bond. The color direction combines intense reds, a luminous yellow, and the depth of navy blue. An visual energy that reinterprets the club’s codes, the competition, and the
W.A.S.C F/W 28-29 Theme 2 In this second extract from our W.A.S.C FW 28–29 trendbook, pleasure, surprise and personal expression open up new territories for sport, where clothing and sporting equipment become vehicles for emotion and uniqueness. HYPER FANTASY translates this freedom through unexpected chromatic combinations: fleshy pinks, deep plums and
W.A.S.C F/W 28-29 Theme 1 Precision, adaptation, mastery: in our FW 28–29 prospective reading, the relationship to sport is also built through the search for a better alignment between the body, the mind, and technology. ALT REALITY explores a cold and synthetic aesthetic. Digital blues, technical grays, and glacial nuances draw a universe where color expresses clarity,
ISPO Towards the era of regenerative design For decades, the sports equipment industry has operated on a zero-sum equation: choosing extreme technicality at the expense of the carbon footprint, or opting for eco-responsible materials at the cost of compromising on dynamism, resistance and weight. This paradigm is now obsolete. At the latest ISPO show, the message sent
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