Discover our studio
sport design :
your service ecosystem
creative, forward-looking and innovative
Backbone studio is a consultancy and design agency collaborative which encourages market players to adopt bold, creative and innovative strategies. and responsible.
Our approach is unconventional, but based on years of expertise.
We offer fresh perspectives on market trends in sport and lifestyle.
A new generation of creative forecasting.
Transforming an intuition, an inspiration, into a high-performance solution, a concept that has been refined, structured and enriched by integrating innovation, functionality and aesthetics to optimise its impact and effectiveness.
Our history shapes us
New approach, new tools
In today's fast-changing world, it seems clear to me that we need to reinvent ourselves, change the way we look at the world of textiles, and adapt, while affirming that without creation there is no production.
Yvon Berenguer. Chairman Backbone studio.
Alone we go faster, together we go further.
Our experts
Trends
Gaëlle Berlioz
Creative director for the sports market, expert in trends, forward-looking storytelling, style identity, colour strategy and CMF.
Textiles
Laurence Canobbio
An internationally recognised expert in sourcing, trends and textile innovation across all sectors, she is the go-to in her field.
Marketing
Jean-Philippe
Paviot
Communications and publishing director. Creative expert in development, brand positioning, visual identity, product marketing and your production processes.
Media
Kyle O'Riordan
Community manager, specialist in social networks and multimedia content creation.
Outdoor & mountain
Rozenn Meignant
Sport and lifestyle designer in the textile industry, an expert in designing collections of technical, high-performance sportswear, including skiwear, outdoor wear and accessories.
Fitness training
Delphine Ragot
Design & trends expert in fitness, training, athleisure, yoga wear and sportswear. 20 years' experience in the most prestigious trend agencies
Sport & lifestyle
Veronique Angoh
Senior stylist & graphic designer. Menswear sport, Womenswear life-style. Positive thinking and creation.
Team sport & sportswear
Nathalie Phan Thanh
Former professional tennis player
Her experience of brands and her mastery of the codes of sport make her a talented and successful designer.
Design & graphics
Nikolas Allorge
Much more than a graphic designer, he's a multidisciplinary artist specialising in illustration, painting, landart and murals. An expert in strategy and visual identity, he is also passionate about motorsport design.
Deco & graphics
Florence Siret
A graduate of the Duperré School of Applied Arts, she expresses her talent in a variety of graphic, textile, decorative and event-related fields...
Creator
Frédéric Liosa
Artistic director, stylist and creator of the eponymous Llosa brand, Frédéric has For many years, Frédéric has directed sports and lifestyle trend books.
A heritage of passion and expertise in sports design.
There's no such thing as failure. You either win or you learn
1998
2009
