{"id":41,"date":"2025-01-27T11:30:37","date_gmt":"2025-01-27T10:30:37","guid":{"rendered":"http:\/\/backbonestudio.eu\/?page_id=41"},"modified":"2025-04-07T16:13:39","modified_gmt":"2025-04-07T14:13:39","slug":"foresight","status":"publish","type":"page","link":"https:\/\/backbonestudio.eu\/en\/foresight\/","title":{"rendered":"Foresight"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"41\" class=\"elementor elementor-41\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95ecca7 e-flex e-con-boxed e-con e-parent\" data-id=\"95ecca7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dcab778 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3dcab778\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project your brand into the future.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31d7d348 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"31d7d348\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CULTIVATE YOUR COMPETITIVE EDGE!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5cb888 e-con-full e-flex e-con e-parent\" data-id=\"b5cb888\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3d3008d0 e-con-full e-flex e-con e-child\" data-id=\"3d3008d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9bcc13 elementor-widget elementor-widget-image\" data-id=\"7a9bcc13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"876\" height=\"1195\" src=\"https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/propective-tendances.png\" class=\"attachment-full size-full wp-image-1444\" alt=\"foresight-Brand platform-Customised trend studies-Trend book-Brand review-Segmentation-Playground\" srcset=\"https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/propective-tendances.png 876w, https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/propective-tendances-220x300.png 220w, https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/propective-tendances-751x1024.png 751w, https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/propective-tendances-768x1048.png 768w\" sizes=\"(max-width: 876px) 100vw, 876px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36e72329 e-con-full e-flex e-con e-child\" data-id=\"36e72329\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d917bf1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3d917bf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Designed for success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31da0e54 elementor-widget elementor-widget-text-editor\" data-id=\"31da0e54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">The brand must tell a story for communication purposes. The story of the product or service, the company or its creator. We talk about\u00a0<strong>storytelling<\/strong>!<\/span><\/p><p class=\"p1\">It must also make sense for its customers. But before giving the brand a well-groomed visual identity meaning and history, we need to think beforehand about the vision, the positioning and the promise to the customer without losing sight of your values and above all, define your unique competitive advantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51620a0 e-flex e-con-boxed e-con e-parent\" data-id=\"51620a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50d98d3 e-con-full e-flex e-con e-child\" data-id=\"50d98d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7557705e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-icon-box\" data-id=\"7557705e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBrand platform\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDevelop bold new strategies\nfor the future of your brand and translate them\nthrough your collections.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1717e1f2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-icon-box\" data-id=\"1717e1f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCustomised trend studies\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAnticipate market developments with our customised trend studies, tailored specifically to your brand universe.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee8f50 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-icon-box\" data-id=\"aee8f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTrend book\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tColour and fabric range notebook. Design trend books in web format thanks to exclusive access.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef50f24 e-con-full e-flex e-con e-child\" data-id=\"ef50f24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89f622a elementor-widget elementor-widget-image\" data-id=\"89f622a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"548\" height=\"500\" src=\"https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/tendances-cahier-sport-backbone-studio.png\" class=\"attachment-large size-large wp-image-1465\" alt=\"\" srcset=\"https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/tendances-cahier-sport-backbone-studio.png 548w, https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/tendances-cahier-sport-backbone-studio-300x274.png 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6f52d9 e-flex e-con-boxed e-con e-parent\" data-id=\"c6f52d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19c5c5c e-con-full e-flex e-con e-child\" data-id=\"19c5c5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33a00657 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-icon-box\" data-id=\"33a00657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBrand audit\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tIdentify your strengths and opportunities with our brand audit, guaranteeing optimal positioning in the competitive sportswear market.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4334243 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-icon-box\" data-id=\"4334243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSegmentation\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTarget your customers precisely using our expert segmentation, maximising the commercial impact of your collections.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69fb43e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-icon-box\" data-id=\"69fb43e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tplaying field\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tExplore new creative product playgrounds and redefine the boundaries of your offering.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16357ae1 e-con-full e-flex e-con e-parent\" data-id=\"16357ae1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-68a20cc3 e-con-full e-flex e-con e-child\" data-id=\"68a20cc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9f5c05 elementor-widget elementor-widget-heading\" data-id=\"2c9f5c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Redefining foresight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23c70a05 e-con-full e-flex e-con e-child\" data-id=\"23c70a05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5da0f9 elementor-widget__width-initial elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"5a5da0f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/innovante.png\" class=\"attachment-full size-full wp-image-1428\" alt=\"\" title=\"\" srcset=\"https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/innovante.png 450w, https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/innovante-300x300.png 300w, https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/innovante-150x150.png 150w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">innovative<\/h2><p class=\"elementor-image-box-description\">Creation of trend books or\npersonalised trends\nin line with your needs.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23c5749d elementor-widget__width-initial elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"23c5749d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/responsable.png\" class=\"attachment-full size-full wp-image-1429\" alt=\"\" title=\"\" srcset=\"https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/responsable.png 450w, https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/responsable-300x300.png 300w, https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/responsable-150x150.png 150w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">manager<\/h2><p class=\"elementor-image-box-description\">Trend analysis, aimed at modelling possible futures in order to guide sustainable development strategies and inform eco-friendly decision-making.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d08509f elementor-widget__width-initial elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d08509f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/gagnante.png\" class=\"attachment-full size-full wp-image-1427\" alt=\"\" title=\"\" srcset=\"https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/gagnante.png 450w, https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/gagnante-300x300.png 300w, https:\/\/backbonestudio.eu\/wp-content\/uploads\/2025\/02\/gagnante-150x150.png 150w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure><div class=\"elementor-image-box-content\"><h2 class=\"elementor-image-box-title\">winner<\/h2><p class=\"elementor-image-box-description\">Give yourself the best chance of success by working with partners who are experts in the world of sport.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The brand must tell a story for communication purposes. The story of the product or service, the company or its creator. <\/p>","protected":false},"author":1,"featured_media":1444,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-41","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/backbonestudio.eu\/en\/wp-json\/wp\/v2\/pages\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backbonestudio.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/backbonestudio.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/backbonestudio.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/backbonestudio.eu\/en\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":125,"href":"https:\/\/backbonestudio.eu\/en\/wp-json\/wp\/v2\/pages\/41\/revisions"}],"predecessor-version":[{"id":3058,"href":"https:\/\/backbonestudio.eu\/en\/wp-json\/wp\/v2\/pages\/41\/revisions\/3058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backbonestudio.eu\/en\/wp-json\/wp\/v2\/media\/1444"}],"wp:attachment":[{"href":"https:\/\/backbonestudio.eu\/en\/wp-json\/wp\/v2\/media?parent=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}